``The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing – building empathy for the people that you’re entrusted to help.``
David Kelley, Founder of IDEO
‘Early on in February 2017 we had an idea: to organize the first ever Design Thinking dedicated event in RO – a dynamic and frenzy event entirely about innovation – be it commercial, operational, industrial or social.
We are a young team of marketers and innovation consultants setting out to challenge thought patterns, to shake the very foundation sustaining old structures and see the apples fall, while growing brand new trees with beautifully ripe fruit.
We look towards the future, always. But we also look carefully around us, watching the world in speed-up or still moments, catching its most intimate mechanisms, learning what makes it tick, and unravelling the way forward.