Adam Radziszewski: ORACLE USA

“Inquisitive, Human centric, solution oriented”, that’s Design Thinking


As a kid, Adam used to play video games and later on he opted for computer science, in the hope to become himself a creator of the kind. Life took him in the territory of innovation, creativity and Design Thinking. It was perfect match. Nowadays, Adam delivers Innovation and Design Thinking workshops globally and in his role at Oracle and – his innovation consulting firm, he has been applying its principles to solve clients’ business problems resulting in product, service and business model innovations in such diverse categories, from tech and insurance, to education, pharma and beauty. Adam combines Business Model Canvas, Blue Ocean Strategy, Ten Types of Innovation with Design Thinking, to help make design and human-centricity part of the business DNA.


  1. Your personal approach on design thinking. What is your definition of the concept?


Design Thinking as a combination of an inquisitive, creative, and simplifying mindset, a set of interdisciplinary tools, and human-oriented storytelling.


  1. The most memorable example of design thinking that you were involved with:


Increasing book reading habits in young children & creating mobile phone experience for seniors. In both cases we came up with amazing, energizing and motivating solutions.


  1. A childhood story that announced your career path.


I enjoyed playing video games with friends and just running around, making up outdoor games. It was a different time. I chose Computer Science in a hope to build video games. When in reality programing took a business turn, I stumbled across the fields of innovation, creativity and Design Thinking. I think that awoke my child imagination and my exploratory senses.


  1. A message for companies that are still reluctant to design thinking.  Why they should use it and what is the expected outcome.


It’s simple. Just try it and see how it works for you. But try it the right way, on the right challenge, and with the right people.


  1. The essence of your presentation at Design Thinking Forum, in one sentence.


‘Jobs To Be Done’ is a nimble way of reminding us we are creating solutions for humans, and these solutions should become extensions to our lives, rather than getting in a way of our natural human tendencies.