Adam is a dynamic, results-driven innovation leader with extensive experience in enterprise innovation practice building and fostering creative and collaborative organizational cultures.

He is a Design Thinking and Creativity coach, a practitioner of Behavioral Economics and Experimental Design, and a product development lead.
Adam delivers Innovation and Design Thinking workshops globally and has been applying Design Thinking and Creativity to solve clients’ business problems resulting in product, service and business model innovations.

As part of his role at Oracle and his innovation consulting firm (InsightsGen.com), Adam has been leading the growth of the Design Thinking and Innovation Strategy across a diverse market of industry leaders in Technology, Insurance, Education, Pharmaceutical and Beauty.

Adam combines Business Model Canvas, Blue Ocean Strategy, Ten Types of Innovation with Design Thinking to help make design and human-centricity part of the core enterprise.