Luca Martini

Luca Martini

Luca Martini

LUCA MARTINI

Head of Advisory South East Europe @PwC

“I’m LUCA. I spent 28 years in consulting, 21 in McKinsey and 7 in Accenture. I have seen the power of DT in both firms (McKinsey labs and Fjord) and I bought a company specialised in strategic DT … let me say I’m converted! I Used DT to innovate services in media, banking, mining, beer and other sectors.”

Italian born, Luca Martini has built his business experience in over 30 countries, he loves playing guitar, riding motorcycles and listening to classic rock.

Currently Advisory Leader of PwC in Romania and South East Europe, former Managing Director of Accenture Strategy in Australia, New Zealand and South Korea and Senior Partner at McKinsey & Company, across five continents. Over the years, his work has encompassed operations strategy, technology strategy, growth and innovation and digital transformation. He also led the acquisitions of design and innovation consultancy firms Fjord and 2nd Road.

Luca’s approach in business is as fresh as it gets. Playfully curious, he constantly challenges business assumptions and gracefully sets bold ambitions for his colleagues.