A long-time broadcasting, film and journalism professor, Randy Salzman (“Salz”) began writing about, practicing and teaching design thinking and empathy a decade ago as the best method for merging qualitative and quantitative analyses in problem solving. With primary expertise in communications, creativity and story telling, Salz fosters deep insights into human behavior and managing ambiguity in the design-thinking process. Noting that “stories are the soul of data,” Salz addresses common interpersonal issues (like confirmation and single-actor biases) while merging intuitive thinking with analytical assurance.